How to Build Your Email Marketing List


Just in case you are not completely sold on the need to develop your own email marketing list, let me throw a couple of stats your way:

  • First, did you know that President Obama's list was/is worth over $500 million?

  • Second, email list building is responsible for the vast majority of all profits being made online today by everyone from Fortune 500 businesses to the independent affiliate marketer (who may not even have their own website!).

  • List marketing can encompass many different forms, including telemarketing and direct mail marketing, as well as email marketing.

If you have not started already, hopefully you are now convinced of the need to start building your email marketing list. Without taking such actions and following at least some (or all) of the email marketing tip listed below, your business is likely leaving money on the table

How To Get Started With Email Marketing List Building

The most basic way to start building your email lists is to put up a form on your website or blog and begin collecting names and email addresses of people interested in your services. In fact, you should put such a sign-up form on every page of your site, blog, or other piece of content that you have for your business online. Heck, even if you are a totally off line business, have a bowl or jar next to the register with a sign asking for email addresses of customers. Promise a special discount, deal, coupon, free offer, report or something to make this a win-win proposition.

More Tips For Building Your Email Marketing Strategy

  • Make it easy—By easy, we mean for your customer or prospect to find your sign-up form. Make it impossible to miss.

  • Ensure complete privacy—People hate spam. Make them feel comfortable by stating a very clear and simple privacy policy, such as “We hate spam as much as you and will never share, sell or rent your name and address with any third party.”

  • Include a “Hook,” to capture interest—Understand that people have come to your website looking for information and a solution to whatever problem they have. Perhaps your promotional methods (that attracted them to your site in the first place) have made some promises. Give away a free report, ebook, white paper, video, audio or webinar presentation. These are just some ideas to get you thinking. You can give away any type of information.

  • Continue to provide value—The ultimate goal is to convert prospects into customers and customers into raving fans and friends. You do this by continuing to provide value. Your email marketing messages should be a combination of information, education and promotion. Always be thinking about building and protecting your relationship with the list you are building.

  • Use email marketing services—Use companies, software and products to help you manage your list building and maintenance activities. These products, services and companies make it incredibly easy to automate and run your list building campaigns with minimal time and effort.

Building an email marketing list is one of the most valuable investments you can make in your business, whether online or off. To get started, you simply need some traffic (prospects or customers) to come to your websites and a way for them to input their contact information. Some very inexpensive email marketing software is a simple way to build a sign-up form and begin collecting subscribers. Make sure your free give-away offer is something of value to your potential customers. Continue working hard to build a solid relationship with all on your list and you will achieve success through your email marketing efforts.

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