VerticalResponse : Email Marketing Sites Review



VerticalResponse is one of the top ranked email marketing service companies on the internet today. This has been accomplished thanks to their easy to use software, tons of features and affordable pricing. The company has won numerous awards and accolades, including earning a spot on the Inc 5000's fastest growing companies.

This service is probably the perfect fit for those businesses and marketers who are interested in having a large amount of image hosting space and many different templates to choose from. The pricing model favors those who are sending multiple messages to their contacts on a weekly or monthly basis.

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VerticalResponse has some useful and innovative features, several of which you will be hard pressed to find anywhere else. For example, there is a library of over 75,000 stock images to choose from. That is simply huge! You also get free image hosting for your own favorites.

It is easy to create and send out professional looking emails and newsletters. There are templates available or you can upload or create your own. There are even helpful video tutorials to guide you through the entire process. Authentication of emails is top of the line, ensuring that your messages are delivered. We also simply love the ability to link and integrate with social networking sites.

The reporting tools are very powerful and easy to use and navigate. Most of the data is even provided in real time. The ability to segment your lists is included as well as being able to track your return on investment.

Email Creation

VerticalResponse is a powerful email creation service. For starters, you have the ability to chooses a template, upload your own HTML code, or use the available editor. There is even an included wizard to walk you through this process. Include images chosen from the library (or upload your own) as well as crop and re-size them. Include links and buttons in your messages easily (social media share functions as well).

You do also have the option of creating surveys. These can then be included on your site, or sent out as messages. This feature does incur an additional cost, but it is a great tool.

Campaign Analysis Tools

VerticalResponse email marketing offers some very powerful reporting and analysis tools which will take your marketing to the next level. Many of these reports are available in real time and can be accessed from any web browser. Additionally, our reviewers found the reports to accurately track recipient activity.

The service is capable of integration with Google. This allows you easily create AB split tests. With this ability you can see which elements are the most important factors in your marketing and make incremental improvements each time you send out a campaign. Test the subject line, time of day sent, day of the week, or a myriad of other factors.

Reports will display all of the data you need. This includes numbers of emails sent, opened, clicks received, links in order of popularity, bounces and unsubscribes. Of course there is automatic bounce and unsubscribe handling to save you time.


The pricing model for VerticalResponse is very straightforward. You pay based on the number of contacts. The nice thing about this model is that you can send an unlimited number of emails, so there is complete freedom to contact and follow up. There is a free trial and generous discounts for non-profits. Of course, if you prefer, there are also pay as you go plans which could be perfect for low volume senders.

Options Total Cost Cost Per Month Savings
Free basic membership $0 $0 ---
500 contacts $10.00 $10.00 ---
2000 contacts $28.00 $28.00 NA
4000 contacts $46.00 $46.00 NA


Ease of Use

The user interface provided by is very clean and simple to use. The wizard guides you through any task you need, and there are a ton of online tutorials available.

The bottom line is that VerticalResponse offers a ton of functionality and power. This is a service which should be considered by businesses and marketers almost across the board. The investment is reasonable and it just makes sense. Any issues will be handled promptly by an excellent support staff.

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Top 5 Email Marketing Sites